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Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers. The purpose of this information is to describe direct selling and the benefits that it brings to the marketplace.
Founded in 2009, the AWW is a non-governmental, an organization representing the direct selling industry globally. |
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Direct Selling Company AWW distinguishes itself by exclusively representing products that have an irreproachable reputation and implement sustainable and ethical business practices. AWW distances itself from all illegal, criticised or unserious forms of direct selling.
AWW - Have the highest reputations - Respect and operate according to the highest code of ethics and business standards. - Operate on a BtoC business model selling exclusively to end consumers - Dominate in opinion building and believes in service to the nation.
AWW brings together the best of products in direct selling in India and from all over the world. Below you can find the organizations Mission and Vision Statements:
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| Our Mission |
Protect, promote and inform nucleus of direct selling industry as a sustainable and competitive sector that offers:
High reputation brands
Protection for consumers as well as self employed entrepreneurs
Significant and sustainable income opportunities to Indian citizens (accompanied by training, sales & marketing support)
Investments in Indian industry, economic growth and infrastructure
A dynamic and reliable face-to-face contact between the consumer and the trader in a trustworthy and safe environment conducive to the satisfaction of both parties. |
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| Our Vision |
 AWW is THE organisation for the sustainable direct selling company in India.
It supports its Members throughout the evolving market and promotes the industry interests to all stakeholders.
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| Objectives |
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AWW pursues the highest level of ethical conduct in the global marketplace.
Public Relations
AWW works with various industry and external groups to improve awareness and understanding of direct selling. AWW conducts third party research and collects data on the socio-economical impact of direct selling, public attitude and facilitates long-term industry reputation enhancement.
Industry Social Responsibility Survey
AWW Collects and proactively shares information on the industry’s corporate social responsibility efforts, including community service, charitable contributions and cause-related marketing, to showcase the positive impact that the industry has on the societies in which it operates.
AWW (CEPI)
Consumer Education and Protection Initiative (CEPI) being launched in 2010. The goal of the CEPI is to promote consumer education, protection and responsible business practices amongst the distributors. It does this by providing technical assistance through planning meetings, seminars and hands-on training. The CEPI is a true AWW initiative that brings together consumer and business leaders to plan each CEPI program to the needs of the local market. Ultimately, the CEPI is a capacity building project that helps build consumer confidence and helps small businesses grow.
AWW Services
Training
AWW provides instruction on efficient and proper management of a distributors and how they may better serve their members through global, regional, national seminars and other educational offerings.
Website
AWW maintains a website, www.appleworldwide.biz containing detailed information about the company and its activities including new launching etc...
World Congress
AWW hosts the World Congress of Direct Selling once every year. World Congress provides a forum where direct selling distributors from around the world can discuss issues of importance to the industry.
Codes
AWW Codes of Conduct are the cornerstone of the global direct selling industry's commitment to ethical business practices and consumer service. AWW requires each distributor to develop a national code of ethics to protect the consumers and save people from abuse, with the minimum standard established in the AWW code of conducts.
Self Regulation/Consumer Affairs/Academic Programs
AWW conducts seminars on a national, regional and global level, bringing together distributors and consumer protection leaders, government officials and academia to foster greater consumer education and protections efforts.
Legal Regulatory Affairs
AWW develops strengthens and maintains relationships with regulators in various markets and conducts government relations/regulatory programs on a national, regional and global level.
AWW NEWS
AWW newsletter contains articles on the international world of direct selling and updates on national activities from DSAs worldwide.
Legal Compendium
AWW Legal Compendium represents summaries of laws and regulations governing the direct selling Industries
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